Virginia Nkechi Okeke


This study focused on the society as a determinant of student interest and student enrollment in business education programme in universities in Southeastern, Nigeria. The study adopted descriptive  survey research design. The population of the study consisted  of 449 business education students in public universities in South-East, Nigeria. A census survey sampling was  used  for  the  study.  A  structured  questionnaire  was  the  instrument  used  for  data collection. Data collected for the study were analysed using mean and standard deviation to answer the research questions and z-test was used to test the null hypotheses. The findings of the study revealed that the society determines the student interest and student enrolment in business education. The study showed that Male and female business education students in universities  in South-East,  Nigeria do not differ significantly  in their mean ratings on the extent society determines their interest. Also Male and female business education students in universities  in South-East,  Nigeria do not differ significantly  in their mean ratings on the extent  society  determines  their  enrolment.  Based  on  the  findings,  it  was  concluded  that business  education  society  determines  the  students’  interest  and  students’  enrolment  in business education. Consequently, it was recommended among others that there should be a sensitization  exercises  for  both  the  society  and  students  on  the  benefit  associated  with business education programme.


Business education, student interest, student enrolment and society

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