ROLE OF SOCIETY AS DETERMINANT OF STUDENTS INTEREST AND STUDENTS ENROLLMENT IN BUSINESS EDUCATION PROGRAMMES IN UNIVERSITIES IN SOUTH-EAST, NIGERIA
Abstract
This study focused on the society as a determinant of student interest and student enrollment in business education programme in universities in Southeastern, Nigeria. The study adopted descriptive survey research design. The population of the study consisted of 449 business education students in public universities in South-East, Nigeria. A census survey sampling was used for the study. A structured questionnaire was the instrument used for data collection. Data collected for the study were analysed using mean and standard deviation to answer the research questions and z-test was used to test the null hypotheses. The findings of the study revealed that the society determines the student interest and student enrolment in business education. The study showed that Male and female business education students in universities in South-East, Nigeria do not differ significantly in their mean ratings on the extent society determines their interest. Also Male and female business education students in universities in South-East, Nigeria do not differ significantly in their mean ratings on the extent society determines their enrolment. Based on the findings, it was concluded that business education society determines the students’ interest and students’ enrolment in business education. Consequently, it was recommended among others that there should be a sensitization exercises for both the society and students on the benefit associated with business education programme.
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